THE UNDERLEVERAGED
COMPETITIVE ADVANTAGE FOR
CREDIT UNIONS

New research of banking customers highlights 3 significant opportunity for credit unions.

In an industry built on trust it seems counter intuitive that credit union members have fewer products than banking customers. The reality is that big banks outpace credit unions when it comes to customer/member share of wallet by 2 to 1.

​What’s behind this difference? Can credit unions narrow this gap while still putting members first?

Introducing The Underleveraged Competitive Advantage for Credit Unions

This research highlights 3 insights that uncover why the banks have more products per customer than credit unions. It also highlights 3 opportunities for credit unions to achieve growth, while further building on their solid foundation of service and trust.