Differentiate Yourself with the Power of Story Selling
Stories do two things that facts alone do not; they provide context and they connect to emotion. Learn how to craft and tell a variety of stories that you can share to bring the benefits of your products and solutions to life. Receive hands on coaching to develop and practice real stories that will set you apart from the competition.
The Most Powerful Tool in Your Sales Toolkit
Influence More Effectively
Information is everywhere. A well-timed story will help salespeople cut through the noise and be heard. In less than 3 minutes, salespeople can contextualize the benefits of what it’s like to work with them.
For a customer to take action, the salesperson’s message must be clear. Stories add credibility to any message and they help them understand what it will be like to work with.
Engaging in the use of stories not only creates a more compelling message, it also builds stronger relationships. When salespeople humanize a message through a story, trust and credibility is demonstrated.
People buy from people. When salespeople use stories with customers, they set the bar for genuine conversation. Providing both context and connecting to emotion allows salespeople to stand out from the crowd.
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What Participants Are Saying
“ Opened my eyes to how something as simple as story selling can enhance my ability to do my job.